Buffalo Bills inspired collage
Lifestyle product shot

Buffalo Bills

x Oxford Pennant

 LET'S  GO  BUFFALO!
 LET'S  GO  BUFFALO!
 LET'S  GO  BUFFALO
 LET'S  GO  BUFFALO
 LET'S  GO  BUFFALO!
 LET'S  GO  BUFFALO
 LET'S  GO  BUFFALO!

Oxford Pennant’s motto is “Celebrate Everything,” and the Buffalo Bills 2020-21 season was a major cause for celebration in Western New York. 

Initially, we teamed up with the Bills to create a weekly series of banners that would only be produced and posted if the Bills won. Thing is, they won a lot.

The Bills advanced to the AFC Conference Championship for the first time in 27 years, we got to create 15 incredible victory banners, and fans helped us raise $38,442.10 for the John R. Oishei Children’s Hospital.

We developed concepts each week largely inspired by Coach McDermott’s pep talks, rallying cries from the guys and themes based on specific matchups, or sayings that got us pumped up. Approved designs were quickly put into production and handed off to the Bills ahead of every game.

Weekly Social Feature

When our boys secured a W, players took the field with the weekly banner for a photo op, which was then shared across the Bills’ social channels. Concurrently, the banner was listed on our site for sale.

We’ve always been Billievers, so when the team went 13-3 in the regular season, we had to up the ante for the playoffs. We started by slapping four giant pennants on top of Seneca One, Buffalo’s tallest building, then sold less enormous replicas and playoff mini pennants for charity.

Shop the collection

  • Regular price $10.00
    Regular price Sale price $ 10.00
    This Is The Year / Maybe Next Year Magnet
  • Regular price $10.00
    Regular price Sale price $ 10.00
    Let's Go Buffalo Magnet
  • Regular price $52.00
    Regular price Sale price $ 52.00
    Let's Go Buffalo Hoodie
  • Regular price $50.00
    Regular price Sale price $ 50.00
    Too Cold For Them Just Right For Us Outdoor Flag
  • Regular price $50.00
    Regular price Sale price $ 50.00
    Let's Gooooo Outdoor Flag
  • Regular price $50.00
    Regular price Sale price $ 50.00
    Who Has More Fun Than Outdoor Flag
  • Regular price From$8.00
    Regular price Sale price From $ 8.00
    Buffalo Football Embroidered Patch
  • Regular price From$8.00
    Regular price Sale price From $ 8.00
    Who Has More Fun Than Buffalo Embroidered Patch
  • Regular price From$8.00
    Regular price Sale price From $ 8.00
    Mrs. Allen Embroidered Patch
  • Regular price $10.00
    Regular price Sale price $ 10.00
    Beer Stays Colder In Buffalo Koozie
    Sold out
  • Regular price $10.00
    Regular price Sale price $ 10.00
    Who Has More Fun Than Buffalo Koozie
  • Regular price $10.00
    Regular price Sale price $ 10.00
    This Is The Year / Maybe Next Year Koozie
  • Regular price $28.00
    Regular price Sale price $ 28.00
    Let's Go Buffalo Pennant (Blue and Red)
  • Regular price $14.00
    Regular price Sale price $ 14.00
    Buffalo Mini Pennants
  • Regular price $28.00
    Regular price Sale price $ 28.00
    Let's Go Buffalo Pennant
    Sold out
  • Regular price $28.00
    Regular price Sale price $ 28.00
    Illustrated Buffalo, NY Pennant
  • Regular price $52.00
    Regular price Sale price $ 52.00
    Let's Go Buffalo Crew Neck Sweatshirt
  • Regular price $4.00
    Regular price Sale price $ 4.00
    Beer Stays Colder in Buffalo Bumper Sticker
  • Regular price $28.00
    Regular price Sale price $ 28.00
    Retro Buffalo Pennant
  • Regular price $2.00
    Regular price Sale price $ 2.00
    This Is The Year / Maybe Next Year Pin
  • Regular price $12.00
    Regular price Sale price $ 12.00
    It's Not That Bad Pint Glass
    Sold out
  • Regular price $12.00
    Regular price Sale price $ 12.00
    Beer Stays Colder in Buffalo Pint Glass
    Sold out
  • Regular price $32.00
    Regular price Sale price $ 32.00
    Let's Go Buffalo Tee
  • Regular price $4.00
    Regular price Sale price $ 4.00
    Let's Go Buffalo Pennant Sticker
  • Regular price $14.00
    Regular price Sale price $ 14.00
    Let's Go Buffalo Mini Pennant
  • Regular price $28.00
    Regular price Sale price $ 28.00
    Buffalo Forever Pennant
  • Regular price $32.00
    Regular price Sale price $ 32.00
    Who Has More Fun Than Buffalo? Tee
  • Regular price $5.00
    Regular price Sale price $ 5.00
    It's Not That Bad Magnet
  • Regular price $60.00
    Regular price Sale price $ 60.00
    Buffalo Forever Camp Flag
  • Regular price $4.00
    Regular price Sale price $ 4.00
    Too Cold For Them Just Right For Us Bumper Sticker
  • Regular price $8.00
    Regular price Sale price $ 8.00
    Made In Buffalo Embroidered Patch
  • Regular price $60.00
    Regular price Sale price $ 60.00
    Buffalo, NY Camp Flag
  • Regular price $10.00
    Regular price Sale price $ 10.00
    Let's Go Buffalo Enamel Pin
    Sold out
  • Regular price $4.00
    Regular price Sale price $ 4.00
    Who Has More Fun Than Buffalo? Bumper Sticker
  • Regular price $4.00
    Regular price Sale price $ 4.00
    Let's Go Buffalo Bumper Sticker
  • Regular price $125.00
    Regular price Sale price $ 125.00
    Framed Buffalo Mini Pennants
  • Regular price $60.00
    Regular price Sale price $ 60.00
    Who Has More Fun Than Buffalo? Camp Flag
    Sold out
  • Regular price $2.40
    Regular price $ 4.00Sale price $ 2.40
    Made In Buffalo Bumper Sticker
    Sale
  • Regular price $16.80
    Regular price $ 28.00Sale price $ 16.80
    Niagara Falls Pennant
    Sale
  • Regular price $60.00
    Regular price Sale price $ 60.00
    City of Buffalo Pride Outdoor Flag
    Sold out
  • Regular price $36.00
    Regular price Sale price $ 36.00
    Buffalo Forever Tote Bag
  • Regular price $32.00
    Regular price Sale price $ 32.00
    Buffalo Navy Dad Hat
  • Regular price $36.00
    Regular price Sale price $ 36.00
    Who Has More Fun Than Buffalo? Tote Bag
  • Regular price $32.00
    Regular price Sale price $ 32.00
    Oxford Pennant Navy Shop Tee
  • Regular price $2.40
    Regular price $ 4.00Sale price $ 2.40
    Bo Gills! Say It Back! Bumper Sticker
    Sale
  • Regular price $32.00
    Regular price Sale price $ 32.00
    Buffalo White Dad Hat
  • Regular price $4.00
    Regular price Sale price $ 4.00
    Bad Girls Stay In Buffalo Bumper Sticker
  • Regular price $32.00
    Regular price Sale price $ 32.00
    Oxford Pennant White Shop Tee
  • Regular price $19.20
    Regular price $ 32.00Sale price $ 19.20
    Oxford Pennant Skull White Dad Hat
    Sale
  • Regular price $4.00
    Regular price Sale price $ 4.00
    Bad Boys Stay In Buffalo Bumper Sticker
  • Regular price $19.20
    Regular price $ 32.00Sale price $ 19.20
    It's Not That Bad Corduroy Hat
    Sale
  • Regular price $25.60
    Regular price $ 32.00Sale price $ 25.60
    Path of Totality Hat
    Sale
  • Regular price $19.20
    Regular price $ 32.00Sale price $ 19.20
    Violent Gentlemen Hockey Club T-Shirt
    Sale
  • Regular price $275.00
    Regular price Sale price $ 275.00
    Buffalo Forever Championship Banner
  • Regular price $32.00
    Regular price Sale price $ 32.00
    Oxford Pennant Manufacturing White Dad Hat