The collection launched to international acclaim and gained traction with music blogs, fan pages and friends and admirers of the band. We pitched the collection to Urban Outfitters, who brought the collection to its American and European retail outlets. Finally, we offered a free showing of the band’s concert DVD, The Black Parade is Dead! to an audience of hundreds of fans at Buffalo’s iconic North Park Theatre. The full collection was made available to fans at entry/exit and the event garnered hundreds of thousands of social media impressions. It remains our most successful collaboration to-date.