Lifestyle product shot

My Chemical Romance

x Oxford Pennant

 So  long  goodnight
 So  long  goodnight
 So  long  goodnight
 So  long  goodnight
 So  long  goodnight
 So  long  goodnight
 So  long  goodnight
 So  long  goodnight
 So  long  goodnight
Lifestyle product shot
Lifestyle product shot

People are naturally drawn to music and find myriad ways to integrate songs into their life. If a fan will tattoo a song lyric on their body, or dance to a special song at their wedding, they’re likely to hang a banner with their favorite lyric in their living room.

MCR collection picked up by Urban Outfitters

Lifestyle product shot

The collection launched to international acclaim and gained traction with music blogs, fan pages and friends and admirers of the band. We pitched the collection to Urban Outfitters, who brought the collection to its American and European retail outlets. Finally, we offered a free showing of the band’s concert DVD, The Black Parade is Dead! to an audience of hundreds of fans at Buffalo’s iconic North Park Theatre. The full collection was made available to fans at entry/exit and the event garnered hundreds of thousands of social media impressions. It remains our most successful collaboration to-date.

Shop the collection

  • Regular price $60.00
    Regular price Sale price $ 60.00
    We'll Carry On Camp Flag - MCR x Oxford Pennant
  • Regular price $25.00
    Regular price Sale price $ 25.00
    Black Parade Embroidered Patch 3-Pack - MCR x Oxford Pennant
    Sold out
  • Regular price $25.60
    Regular price $ 32.00Sale price $ 25.60
    My Chemical Romance Tee - MCR x Oxford Pennant
    Sale
  • Regular price $60.00
    Regular price Sale price $ 60.00
    Dead Camp Flag - MCR x Oxford Pennant